The Emperors of Chocolate: Inside the Secret World of Hershey and Mars (Paperback)
February 12, 2010 by admin
Filed under About Belgian Chocolate
Amazon.com Review
The chocolate wars between industry giants Hershey and Mars are anything but sweet. In The Emperors of Chocolate, Joel Glenn Brenner reveals the bitter legal and marketing fights, palace intrigue, and personality clashes that dominate Hershey and Mars–and the candy industry as a whole. A talented writer and dogged researcher, Brenner concludes that after decades of competition between the two companies, the drama still is unfolding. Will Mars–privately (more…)